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Before joining NH Hotel Group he worked as Hotel Manager for over 10 years in Spain, Belgium and Venezuela. Beatriz spent almost eight years at Vocento (Spanish media group), which she initially joined as an Investor Relations and Corporate Development Director and was responsible of the preparation of Vocento’s IPO. First, she was Associate for Investment Banking in Latin America in New York, then Vice President for Investment Banking (Financial Institutions and M&A) in London and Madrid. F.’s advisory board since September 2015 and has taught the Mergers and Acquisitions module in its Master of Finance since 2010.Beatriz Puente Ferreras holds an MBA from the Kellogg Graduate School of Management at Northwestern University in Chicago, where she studied Finance, Management and Marketing and was one of three international Fulbright Scholars. During her professional life, she has also been part of companies such as Quintiles, where she worked as Financial Director and Ernst & Young as a Senior Auditor for clients in the food and beverage, lodging, personal care and retail sectors. In 2012, Beatriz received the Seeliger y Conde Talented Young Executives Award (CFO).Previously to NH Hotel Group Fernando occupied different positions at the Le Meridien, the Ritz in Madrid, Hesperia Hotels and Meliá Hotels International, where he spent 8 years.From Global Director of Revenue Management to Senior Commercial Director EMEA and Premium Brands, not only being responsible for top line results in the area but outbound business, the global sales force and leading the luxury sales strategy for the group.Over 9 million sites have been created on the Duda platform.We have partnered with some of the biggest tech and media players across North America, EMEA and LATAM.In 2011 he was appointed Chief Operations Officer in the Executive Officer and member of the Management Committee. Before joining NH Hotel Group as CFO (July 2015), Puente worked as CFO of AENA for over two years, where she was in charge, among other matters, of strategic planning, financial control and investor relations, and she was a member of the Executive Committee.He has a vast experience in the hospitality industry. In addition, she was responsible for preparing and coordinating the company’s privatization process and its IPO (The largest IPO since 20 in Spain and Europe) and leading the Steering Committee (shareholders, global coordinators, joint-book runners, lawyers and auditors) and communication with the CNMV. At Citigroup European Investment Banking (Salomon Smith Barney), Puente held various positions.

Laia Lahoz who boasts a Degree in Law School from the Pompeu Fabra University and a Master’s Degree in International Cooperation from the University of Barcelona, has a vast professional experience in Mergers & Acquisitions, Asset Management and Legal Affairs.As part of our Customer Success team, you will be the primary technical support contact for Duda’s customers in LATAM.You may also work closely with our leadership team on sales and business development opportunities.In June 2017, and after extraordinary results in her previous role, Laia was appointed NH Hotel Group’s new Chief Assets and Development Officer, becoming a part of the Company’s Executive Committee and reporting directly to the CEO. He has held leading responsibilities in the areas of General Management and Marketing in multinational companies operating in the fast moving consumer goods sector such as, Procter & Gamble , 20th Century Fox H. Isidoro has also developed a career as digital entrepreneur in the role of founding partner of the PR agency QMS and in the digital marketing agency, Multi Platform Content.From this new position, she continues to lead the Group’s asset strategy and takes on the responsibility of its global expansion and development as well. Martinez de la Escalera joined NH Hotel Group in 2014 as Chief Marketing Officer where he is currently responsible for leading the Company’s global marketing and online sales channels strategy.

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